When we were working on the photoshoot for this site, the team had daydreamed about a chic way to show the jeans as a flat-lay or hanging straight, basically to show their construction not on a body. We tried several different display methods, but they wouldn’t lay smooth and flat and the photos of these attempts didn’t turn out the way we had expected. Where had things gone wrong? So many other brands display their denim this way!

And then we realized:

Bodies aren’t flat. They are three dimensional, often with complex curves and angles. Jeans that take these shapes into consideration are also three dimensional and complex.

Baucom Denim is designed to be worn by bodies.